Find out what 100s of Guests and Hoteliers had to say about the importance of Casting as an In-Room Entertainment option like:

Introduction

Personalized entertainment has benefitted from a renaissance over the past decade, and society pressures from the pandemic to economic shifts have pushed more and more consumers away from cable TV and toward digital streaming services. These services have become more sophisticated, offering higher-quality video streams, targeted content, and consistent updates ensuring viewers continue to return. These trends coincide with an increase in remote work and work done in hotel rooms, with travelers intent to perform at least some work while away. So much of these travelers’ identities are tied to their personal devices, such as tablets, smartphones, and laptops, including their entertainment choices.

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Since it was first introduced to mainstream consumers, personalized entertainment and service options have continued to transform the way that each of us define convenience and satisfaction, with one-size-fits-all offerings continuing to give way to experiences that can be tailored to fit unique preferences. Nowhere is this ongoing shift perhaps more apparent than in the way we access and view content, with the number of U.S. households now subscribed to personalized streaming services surpassing those subscribed to traditional cable TV or satellite providers for the first time in 2019.

Further still and according to Matrix Marketing Group, the number of streaming service subscribers throughout the United States now stands at 182 million, with market revenue expected to jump from $11.3 billion in 2018 to $125.6 billion by 2022.  Such examples demonstrate that consumers are not only making themselves clearly heard on the conveniences and customization that they wish to receive from hotel entertainment services, but are doing so at an ever faster rate.

Likewise following a skyward and increasingly rapid trajectory is the prevalence of platforms based on the Internet of Things (IoT) within home environments, even further familiarizing and accustoming consumers to lifestyles based on personalization and instant service. In fact, recent statistics demonstrate that there are now 144.4 million smart homes within the U.S., with a fifth of all American consumers expected to purchase a smart-enabled device by the end of 2020.  From smart thermostats to locks and virtual assistant technology, the lives of today’s consumers are becoming ever more intertwined with technology and leading them to expect the same high level of customization and convenience wherever they may go.

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Today’s travelers are more than ever accustomed to technology that is interconnected, reliable, and easy to use. With every passing year, hotels continue to refine the ways they use technology to interact with and entertain guests. In its latest 2020 survey conducted on more than 700 guests and 200 hoteliers across the U.S., HIS examines the latest technological trends amid the COVID-19 pandemic and how it influences guest desires to experience safer, yet even greater control over the hotel experience, with findings that include:

• The growing acceptance of voice as a means to manage one’s stay
• A greater need for strong streaming and casting technology to enhance guest satisfaction
• An ongoing desire to use personal devices to interact with hotels and how a hotel’s data privacy abilities can impact guest decisions to interact with services
• What hoteliers can do with technologies to improve the guest experience and match their lifestyles at home, while also implementing contactless & social distancing compatible services to address new industry requirements