Giving Guests the Keys to Unlock Hotel Entertainment White Paper

Giving Guests the Keys to
Unlock Hotel Entertainment

How hoteliers are using technology to exceed guest expectations and provide their ideal stay experience

Since it was first introduced to mainstream consumers, personalized entertainment and service options have continued to transform the way that each of us define convenience and satisfaction, with one-size-fits-all offerings continuing to give way to experiences that can be tailored to fit unique preferences. Nowhere is this ongoing shift perhaps more apparent than in the way we access and view content, with the number of U.S. households now subscribed to personalized streaming services surpassing those subscribed to traditional cable TV or satellite providers for the first time in 2019.

Further still and according to Matrix Marketing Group, the number of streaming service subscribers throughout the United States now stands at 182 million, with market revenue expected to jump from $11.3 billion in 2018 to $125.6 billion by 2022.  Such examples demonstrate that consumers are not only making themselves clearly heard on the conveniences and customization that they wish to receive from hotel entertainment services, but are doing so at an ever faster rate.

Likewise following a skyward and increasingly rapid trajectory is the prevalence of platforms based on the Internet of Things (IoT) within home environments, even further familiarizing and accustoming consumers to lifestyles based on personalization and instant service. In fact, recent statistics demonstrate that there are now 144.4 million smart homes within the U.S., with a fifth of all American consumers expected to purchase a smart-enabled device by the end of 2020.  From smart thermostats to locks and virtual assistant technology, the lives of today’s consumers are becoming ever more intertwined with technology and leading them to expect the same high level of customization and convenience wherever they may go.


Hospitality Guestroom Entertainment Survey Full Report

Guestroom Entertainment
Survey Full Report

Today’s travelers are more than ever accustomed to technology that is interconnected, reliable, and easy to use. With every passing year, hotels continue to refine the ways they use technology to interact with and entertain guests. In its latest 2020 survey conducted on more than 700 guests and 200 hoteliers across the U.S., HIS examines the latest technological trends amid the COVID-19 pandemic and how it influences guest desires to experience safer, yet even greater control over the hotel experience, with findings that include:

  • The growing acceptance of voice as a means to manage one’s stay
  • A greater need for strong streaming and casting technology to enhance guest satisfaction
  • An ongoing desire to use personal devices to interact with hotels and how a hotel’s data privacy abilities can impact guest decisions to interact with services
  • What hoteliers can do with technologies to improve the guest experience and match their lifestyles at home, while also implementing contactless & social distancing compatible services to address new industry requirements

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For more information about this survey and our products and services please call, 866-959-4134

Full WiFi Survey Report

WiFi Survey Full Report

In the global hospitality industry, Wi-Fi services have become one of the most crucial amenities that hoteliers must make available to their guests during their stay.

With the skyrocketing increase in bandwidth-hungry guest devices present at a hotel during any given time period, and with the growing diversity in online features that guests expect to access during their hotel stay, today’s demands on Wi-Fi networks are greater than ever before. Such trends can only be expected to continue as demonstrated by the increase in guest responses since 2015’s survey, and with many pre-existing networks originally designed for one device per guestroom no longer able to keep up. Yet unlike other technology-based areas where the hospitality industry traditionally lags behind the consumer market by a number of years, the need for enhanced Wi-Fi connectivity is among the highest concerns of today’s guests. With significant majorities suggesting that they will base their booking decision on a property’s Wi-Fi reputation, hoteliers simply cannot afford to overlook the vital importance that keeping networks up-to-date can have on future revenue and business success.

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Meeting Hotel Guest Wi-Fi Expectations in the Age of Hyper Connectivity and IoT

Wi-Fi Survey Whitepaper

How hospitality Wi-Fi services must evolve in order to meet today’s guest demands for fast, secure and multi-device compatible online connectivity that can provide access to personalized content.

It has often been said that in today’s hospitality environment, Wi-Fi as an amenity is as important to guests as running water. In fact, according to USA Today, statistics indicate that 65 percent of hotel guests are using Wi-Fi within seven minutes of arriving on-site. The statistics are hardly surprising, as the global culture is increasingly online, digital and interconnected. With consumers becoming ever more accustomed to instant access to communication, services and information, industries such as the hospitality market have identified the importance of providing Wi-Fi services to their customers. Yet to ensure full satisfaction and not risk damaging a property’s or group’s reputation, hoteliers must understand what today’s guests seek when using a hotel’s internet services. They must further understand how guest online behaviors and device preferences continue to evolve in order to meet the latest expectations.

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2018 Guestroom Entertainment Survey Full Report

2018 Guestroom Entertainment Survey Full Report

Today’s hoteliers operate in a world where guests are not only accustomed to instant data access or entertainment options that are a mere Netflix sign-in away; they increasingly cater to demographics that now expect such conveniences to be available at all levels of a hotel’s operation. In its survey conducted on 565 guests and 207 hoteliers across the U.S., HIS delves into the latest technological trends affecting guest expectations and what such findings mean for hotel revenues, with findings that cover:

  • The impact of streaming and smart devices on guest behavior and in-room viewing preferences
  • What today’s guests look for in a modern guestroom entertainment system
  • Convenience-enhancing features that hoteliers can leverage to enhance both guest satisfaction and overall profits
  • The impact that data privacy has on a guest’s decision to use a hotel’s entertainment offerings
  • The rise of voice-enabled devices and virtual assistants and how such technology is further altering guest perceptions of instant and personalized service

Download to Read Complete Report

Fill out the form to get your free copy of the complete Survey Report

2018 Guestroom Entertainment Survey

2018 Guestroom Entertainment Survey

2018 Guestroom Entertainment Survey

When it comes to guestroom entertainment and convenience, few will have missed the effect that smart devices and IoT have had on guest expectations and perceptions of value.
Based on feedback conducted on 565 guests and 207 hoteliers across the U.S., HIS through its latest white paper offers an in-depth analysis of the latest technological trends that guests today look for in a modern hotel stay experience, with a focus on:

  • Content streaming and the leveraging of wireless casting abilities to enhance guest satisfaction
  • Multipurpose entertainment platforms that streamline hotel operations, enhance guest convenience and create new opportunities to increase revenue
  • Security features that today’s guests expect in a world where data theft is an all too common occurrence
  • The rise of voice-controlled amenities and how hoteliers can leverage virtual assistants to deliver ever faster and more personalized service while ensuring a return on investment

See how you can put your guests back into the guestroom entertainment experience by downloading a copy of our white paper today!