Research Reports

Elevating Guests’ Personal Content Using Hotel Technology

How hoteliers are using post-pandemic technology to fulfill pre-pandemic wish lists, including better guestroom entertainment accessibility and services.

Introduction

Personalized entertainment has benefitted from a renaissance over the past decade, and society pressures from the pandemic to economic shifts have pushed more and more consumers away from cable TV and toward digital streaming services. These services have become more sophisticated, offering higher-quality video streams, targeted content, and consistent updates ensuring viewers continue to return. These trends coincide with an increase in remote work and work done in hotel rooms, with travelers intent to perform at least some work while away. So much of these travelers’ identities are tied to their personal devices, such as tablets, smartphones, and laptops, including their entertainment choices.


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